Your Author Brand

You believe most people who discover your book will fall in love with it. Your book is available at Amazon, B&N, Smashwords and your own personal website.But after checking your dashboard you realize only a handful of readers purchased your book. Why?

The answer may be few readers know your book exists. You need to develop your author brand and author platform. An author brand is an author’s perceived image and identity. While an author platform is all the ways in which you are visible to and communicate with your target audience. In other words, your author platform is every effort you make to be visible while your author brand is what worked. This post will focus on your author brand.

As an independent author an author brand is crucial to success. It can be an effective way to increase readership and freelance work. It’s a win for everyone when an author has a firm grasp on how to market themselves and their work. The reader will know what she is taking off the bookshelves and the author will have someone excited to read his work. Here are

Questions To Identify Where Your Author Brand Stands:

  • How do readers get to know you?
  • Who is familiar with your writing?
  • How many hits does your website receive?
  • Does your work appear in any publications? How many readers do those publications have?
  • How many people subscribe to your blog? How many followers do you have on Twitter? How many people follow your Facebook page?
  • Are you familiar with other writers in your genre?
  • Are you apart of any writing communities?

Taking sometime to reflect where you’re at, as an author will help determine what steps you need to take to bring your author brand to the next level.  You want readers to associate your work with your niche. Mention Maya Angelou readers think poetry and memoir. Mention Stephen King readers think horror stories.  Here is a list of

How An Author Brand Develops:

  • Speaking and workshop engagements – Exposure.
  • Do creative events – Break out the habit of just doing book signings.
  • A blog with a following – Consistently putting out material that is interesting and entertaining is a good way to start.
  • Active social media – Engage!
  • Connections with other authors – Writing conferences and book fairs are good avenues to build relationships.
  • Publications – Having published work for readers to know your work. You’re a creative non-fiction writer, Creative Non –fiction is a literary magazine for you.
  • Do interviews – Readers will see another side of you.
  • Being active in networks such as Writing groups and Associations
  • Volunteering for something your passionate about – Let your passion for children reading lead your efforts not just your children’s book.
  • Credibility in the field you’re writing about – A MFA in Creative Writing, experience in your field or your body of work can add to your credentials.
  • Write and request reviews – Readers want to know what other readers think.
  • Acknowledge your supporters – Thank You Cards.
  • Recycle – Pictures from events, interviews, reviews and other material that reveal your brand.

How have you developed your brand? Do you have any methods you would like to share? Leave your suggestions as comments.  

Rashaun J. Allen (@rashaunjallen) is the author of A Walk Through Brooklyn & In The Moment. He has been featured in several publications such as: The Chronicle, The Troy Record, Albany Student Press & UA Magazine. Find his books at

Image courtesy of Stuart Miles /

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